Know where your catch is.
Prevent ghost gear.
More than 25 million pots and traps are lost to the ocean every year. Unlike other ocean debris, this "ghost gear" keeps fishing — trapping and killing marine life for years after it's abandoned. In the Mid-Atlantic alone, derelict crab pots kill an estimated 3.3 million blue crabs annually. Nearly 90% of endangered North Atlantic Right Whales have been entangled in fishing gear at least once.
BUOY.fish builds smart buoys that track fishing gear in real time over 40+ miles of open ocean — at a fraction of the cost of satellite alternatives. Founded by commercial fishermen in San Francisco, we've deployed 130+ connected buoys across Mexico and Canada, recording over 600,000 location payloads and proving this technology works at commercial scale.
How It Works
Ruggedized Smart Buoys
GPS-enabled smart buoys built on proven blow-molded resin shells, fully potted with inductive charging — no ports, no seals to fail. Designed to last 10-15 years in commercial fishing conditions.
40+ Mile Range, Pennies per Ping
LoRaWAN transmissions reach over 40 miles at a fraction of a cent per packet. No cellular plan, no satellite subscription. Satellite buoys cost $2,000+ with $30-100/month fees — our approach makes tracking economically viable for every fisherman.
Real-Time Tracking via App
Know where your gear is from land or sea. Our app shows real-time GPS location, battery level, temperature, and deployment history for every piece of tracked equipment. Use it on your phone, tablet, or computer.
Deployments
Partnering with GGGI, Pro Natura, Fedecoop, Ocean Conservancy, Go Deep International, and DFO Canada.
Punta Abreojos, Mexico
80 smart buoys deployed in the spiny lobster fishery with Fedecoop. 600,000+ location payloads recorded. The largest connected gear deployment in history.
Nova Scotia, Canada (LFA35)
60 smart buoys with Go Deep International across 5 fishing vessels. Protecting endangered North Atlantic Right Whale habitat from ghost gear.
Punta Eugenia & Isla Natividad, Mexico
Expanding in Baja California with upgraded inductive-charging buoys and hardened spindle designs refined from field feedback.
Gulf of Nicoya, Costa Rica
First Central American deployment. 5 gateways targeting 90% Gulf coverage, including vessel-based gateways and a lighthouse installation.
Partners
Working with leading organizations to improve the lives of fishermen and protect the health of our oceans.
Official GGGI member, committed to preventing ghost gear worldwide.
Deploying 130+ smart buoys in Baja California's spiny lobster fishery.
Collaborating on gear tracking and recovery in California waters.
Buoy manufacturing partner for ruggedized commercial hardware.
Technology partner for BUOY's GPS/LoRaWAN hardware.
Funding partner through GGGI, with mentorship and a global ocean network.
See It In Action
Explore our live demo to see how BUOY.fish tracks fishing gear in real time.
Launch Live Demo"Ghost gear is a huge problem. Jameson and Tal appear to have an innovative approach to solving it."
Matt Juanes
Fishing Vessel Plumeria, San Francisco, CA
